https://jotabjunior.com JotaB Fri, 08 Mar 2024 20:10:57 +0000 https://jotabjunior.com en https://jotabjunior.com/Isso-e-Flip Fri, 08 Mar 2024 20:10:57 +0000 JotaB https://jotabjunior.com/Isso-e-Flip Isso é Flip Samsung BrasilGalaxy Z Flip5 - Isso é Flip Mutato/SP/BR2023︎︎︎ My role: ACD Led the creative vision for the entire Isso é Flip platform, from strategic concept and campaign narrative to the execution of 9 films across digital, TVC, and cinema. Directed the visual language for product shooting, defined the content strategy for the influencer ecosystem, and oversaw a multidisciplinary team of art directors, copywriters, and motion designers. We turned the internet's favorite content formats into cinema — proving that Galaxy Z Flip isn't just a phone, it's the way Gen Z already lives. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc660c452b0ce7bd1ab73ea0832097372fd9b1d83b7195ecf2597617f7b8ed9b/Flip5_TopBanner.png" data-mid="206361071" border="0" src="https://freight.cargo.site/w/1000/i/bc660c452b0ce7bd1ab73ea0832097372fd9b1d83b7195ecf2597617f7b8ed9b/Flip5_TopBanner.png" /> Challenge Galaxy Z Flip5 was entering a mature market with growing competition from foldable rivals. Samsung needed more than a product launch — they needed to make Flip culturally relevant, proving it wasn't just a phone, but a natural extension of how Gen Z already creates and shares content. InsightPeople already tell stories through repeatable social formats. "Get Ready With Me""Mood of the Day""Cooking With Me" The Flip simply fits this behavior. IdeaTurn social media trends into cinematic stories that show how the Galaxy Z Flip fits naturally into everyday culture. A content platform where every trending format becomes a film demonstrating a feature of the Flip.A series of social-first films inspired by popular content formats, distributed across TikTok, Instagram and digital media. Hero Films ︎︎︎ get ready with flip (digital / tvc / movie theater) ︎︎︎ cooking and learning (digital / tvc / movie theater) ︎︎︎ mini companion (digital / tvc / movie theater) Campaign Films ︎︎︎ wallet vs. flip (digital) ︎︎︎ dynamic prints&nbsp;(digital) ︎︎︎ fanatic&nbsp;(digital) ︎︎︎ mood of the day&nbsp;(digital) ︎︎︎ gourmet contest&nbsp;(digital) ︎︎︎ girls night&nbsp;(digital) Content Plataform @leticiamunix @wwwingrids @samporto @priborgonovi @eusouokim @fiaspo @joysmacedo @biaa.lira We also had an minimalist aesthetic shooting (Z Flip5, Z Fold 5, Watch 6 and Ecosystem) for performance campaign. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7702f5717a50b6324a142aed85675393f193d5f5d3dce5d26f49e0390f5bb93a/Flip5_Verde_Gradiente1_16x9.png" data-mid="239845453" border="0" src="https://freight.cargo.site/w/1000/i/7702f5717a50b6324a142aed85675393f193d5f5d3dce5d26f49e0390f5bb93a/Flip5_Verde_Gradiente1_16x9.png" /> 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src="https://freight.cargo.site/w/1000/i/7605dff96f247f0714711e0a8a41e63239ac6d74fbfa46e2cb27c5c88ee85bfc/W6C_Pulseiras_Totem_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2012aae8151f45d99a3acd5a5990761bbe72bc1fe624ea817053918423622c2c/W6C_Prata_Ambientada_16x9.png" data-mid="239845805" border="0" src="https://freight.cargo.site/w/1000/i/2012aae8151f45d99a3acd5a5990761bbe72bc1fe624ea817053918423622c2c/W6C_Prata_Ambientada_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2498ff91aa8a6c0bc2ddfae3c323afd6b1fa9c181b4001ff97b7ebb484e4bc2d/W6C_Prata_Modelo_16x9.png" data-mid="239845803" border="0" src="https://freight.cargo.site/w/1000/i/2498ff91aa8a6c0bc2ddfae3c323afd6b1fa9c181b4001ff97b7ebb484e4bc2d/W6C_Prata_Modelo_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a7fb9b008eaf9a4647cb6c2e291e2138dcbaaea31d94a001a3a3ad9b6112128/W6C_Prata_Gradiente_16x9.png" data-mid="239845802" border="0" src="https://freight.cargo.site/w/1000/i/5a7fb9b008eaf9a4647cb6c2e291e2138dcbaaea31d94a001a3a3ad9b6112128/W6C_Prata_Gradiente_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bed094744e945d45531cd27ca00fd672ad5c06390e3fae557d02f9df905684c/W6C_Preto_Modelo_16x9.png" data-mid="239845800" border="0" src="https://freight.cargo.site/w/1000/i/1bed094744e945d45531cd27ca00fd672ad5c06390e3fae557d02f9df905684c/W6C_Preto_Modelo_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9bc4ce2b7b515c0cc250459363381c935bf20669b043b952f6e38151871d4d9/W6C_Preto_Ambientada_16x9.png" data-mid="239845801" border="0" src="https://freight.cargo.site/w/1000/i/d9bc4ce2b7b515c0cc250459363381c935bf20669b043b952f6e38151871d4d9/W6C_Preto_Ambientada_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7186ae883e3c29a241888ca36b2e7b5da84279e5b41ecc3529bbb6d9417d15a/W6_Grafite_Ambientada_16x9.png" data-mid="239845797" border="0" src="https://freight.cargo.site/w/1000/i/e7186ae883e3c29a241888ca36b2e7b5da84279e5b41ecc3529bbb6d9417d15a/W6_Grafite_Ambientada_16x9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5405e066223f1dad9b18de010a868ba83a474083e25d1280878adaa90ce8db92/W6_Pulseiras_Totem_16x9.png" data-mid="239845798" border="0" src="https://freight.cargo.site/w/1000/i/5405e066223f1dad9b18de010a868ba83a474083e25d1280878adaa90ce8db92/W6_Pulseiras_Totem_16x9.png" /> ︎︎︎ making of <img width="1920" height="540" width_o="1920" height_o="540" data-src="https://freight.cargo.site/t/original/i/4ed048df472fd83c55ac4d5c5bddf4d034109b9ef7cf07337fb5c0520c1e1914/Results.png" data-mid="239847002" border="0" src="https://freight.cargo.site/w/1000/i/4ed048df472fd83c55ac4d5c5bddf4d034109b9ef7cf07337fb5c0520c1e1914/Results.png" />Impressions 4.41B / Views 1.5B / Views 100% 712M / VTR 30% / Visits 13.5M / Buy Button 637K <img width="750" height="1285" width_o="750" height_o="1285" data-src="https://freight.cargo.site/t/original/i/95415028c70c9f5243b97f32a6e7970eebda3b3fd65e159436b9919423ffa6e7/IMG_4097.PNG" data-mid="239850409" border="0" src="https://freight.cargo.site/w/750/i/95415028c70c9f5243b97f32a6e7970eebda3b3fd65e159436b9919423ffa6e7/IMG_4097.PNG" /> <img width="750" height="1285" width_o="750" height_o="1285" data-src="https://freight.cargo.site/t/original/i/e139786b233a590c71a59ace13cd676e0d82564e45f9c24c1b6afa3b5fef4ac8/IMG_4099.PNG" data-mid="239850411" border="0" src="https://freight.cargo.site/w/750/i/e139786b233a590c71a59ace13cd676e0d82564e45f9c24c1b6afa3b5fef4ac8/IMG_4099.PNG" /> <img width="750" height="1285" width_o="750" height_o="1285" data-src="https://freight.cargo.site/t/original/i/ffd10bf29e4e856b31eb6d5a8f9329aa1ca4980c6bc9f8d1a92126c85c609fc0/IMG_4101.PNG" data-mid="239850413" border="0" src="https://freight.cargo.site/w/750/i/ffd10bf29e4e856b31eb6d5a8f9329aa1ca4980c6bc9f8d1a92126c85c609fc0/IMG_4101.PNG" /> <img width="750" height="1285" width_o="750" height_o="1285" data-src="https://freight.cargo.site/t/original/i/801eba47295dd984d5868f3fa4a11f07d47a84ad8922e1889c57ca85c92a4dad/IMG_4100.PNG" data-mid="239850412" border="0" src="https://freight.cargo.site/w/750/i/801eba47295dd984d5868f3fa4a11f07d47a84ad8922e1889c57ca85c92a4dad/IMG_4100.PNG" /> <img width="750" height="1285" width_o="750" height_o="1285" data-src="https://freight.cargo.site/t/original/i/c01a6d20aeca37fbe37385e0d2085a0e40c43f5e7bd3c9b5a93878b2d7313229/IMG_4098.PNG" data-mid="239850410" border="0" src="https://freight.cargo.site/w/750/i/c01a6d20aeca37fbe37385e0d2085a0e40c43f5e7bd3c9b5a93878b2d7313229/IMG_4098.PNG" /> — ECD: Alessandra MuccilloCD: Alexandre Stamm, Diego,FrancoACD: JB Junior, Carol FreitasAD: Guilherme SatoCW: Lais Rodrigues, Karina Magiore Full&nbsp;Credits https://jotabjunior.com/Duet-Fun-Ads Thu, 22 Feb 2024 18:39:14 +0000 JotaB https://jotabjunior.com/Duet-Fun-Ads Duet Fun Ads Samsung BrasilGalaxy Z Flip4 Mutato/SP/BR2023︎︎︎ My role: ACDConceived the campaign concept and led creative direction from ideation to content production — defining the duet format strategy, briefing the Galaxy Creators squad, and overseeing the execution of all TikTok-native video assets. POV: YOU NEED TO ENGAGE GEN Z One of the challenges of our Galaxy Z Flip4 campaign was to raise awareness among Gen Z and make our foldable phone the most desirable phone ever. On TikTok, this means doing less traditional ads and more native content. And it's not just about an individual play or action, no matter how big. It's about a journey.Not every great idea needs a big production. Sometimes it just needs to speak the platform's language, and let the creators do what they do best. ︎︎︎ case study <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8c8d25c7f119d365db217f52bd5343c144a69f8bc899c23b926f990ad82ec0b/MTT_SSG_Flip4_TikTokAwards_board2.png" data-mid="205241047" border="0" src="https://freight.cargo.site/w/1000/i/b8c8d25c7f119d365db217f52bd5343c144a69f8bc899c23b926f990ad82ec0b/MTT_SSG_Flip4_TikTokAwards_board2.png" /> Insight People already create hilarious workaround content to film with flat phones, taping them to walls, stacking books, improvising tripods. This behavior was a goldmine: it proved the problem the Flip solves, in a language Gen Z already speaks. Idea The idea came from the famous workaround that people make to record their own content using just a flat cell phone. Stick it to the wall with adhesive tape, support it on stacked books and improvised tripods in the most diverse ways. We invited our squad of Galaxy Creators to create duets in which one side simulated one of these real videos full of troubles when using a flat device, while the other side showed the tranquility and completeness of those who could count on the foldable design of the Galaxy Z Flip4. ︎︎︎contents highligts @biancaewald @imbizita @joaoalmeidac @joaoalmeidac Results︎︎︎ Campaign set a new creative benchmark for Samsung's TikTok strategy in Brazil ︎︎︎ Native duet format outperformed traditional ad formats in engagement ︎︎︎ Concept was expanded and replicated in subsequent Galaxy Z Flip <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7774061628ed18a057763f428263edc60a230e843d6f374134e60238f052f3c/MTT_SSG_Flip4_TikTokAwards_resultados2.png" data-mid="205236803" border="0" src="https://freight.cargo.site/w/1000/i/b7774061628ed18a057763f428263edc60a230e843d6f374134e60238f052f3c/MTT_SSG_Flip4_TikTokAwards_resultados2.png" /> — CD: Alexandre StammACD: JB Junior, Felipe Fagundes, Carol FreitasAD:Guilherme Sato CW: Pamella Moraes https://jotabjunior.com/New-Angles-1 Sun, 03 Sep 2023 20:06:20 +0000 JotaB https://jotabjunior.com/New-Angles-1 New Angles Samsung BrasilGalaxy Z Flip4 | Fold4 - New AnglesMutato/SP/BR2022︎︎︎ My role: ACDLed concept development and art direction for a content series featuring Galaxy Creators across the Z Flip4 and Z Fold4 ecosystems. Defined the visual language, directed content organized by product feature, and oversaw the production. Galaxy Creators met Samsung's foldables, and turned product features into fashion, lifestyle, and content culture. <img width="6078" height="3409" width_o="6078" height_o="3409" data-src="https://freight.cargo.site/t/original/i/f16d00922d370d1aaafef2be56b789cd445d8ab6b356da1f04759682a4ac0ecc/maltchique_samsung_22-10_0364_extended.jpg" data-mid="246049958" border="0" src="https://freight.cargo.site/w/1000/i/f16d00922d370d1aaafef2be56b789cd445d8ab6b356da1f04759682a4ac0ecc/maltchique_samsung_22-10_0364_extended.jpg" /> ChallengeSamsung needed to position the Galaxy Z Flip4 and Z Fold4 beyond tech specs, making foldable phones desirable in the fashion and lifestyle space, not just the tech conversation.InsightThe creator economy had already blurred the line between tech and fashion. For lifestyle creators, the phone isn't just a tool, it's part of the look, the setup, the content itself. IdeaWe built a content platform around the concept "Life from the best angle" — pairing Galaxy Creators with specific product features to create a series of fashion-forward, lifestyle-driven content. Each piece was designed to showcase a single foldable advantage (FlexCam, Cover Screen, Pocketability, Multitasking) through the lens of real creator behavior. ︎︎︎ flip - pure fashion <img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/040effc0f6dc39a3dd495fd7631c7cb427c4f1b607771831f4b3d105ab5e33ff/AF_Local_shooting_all_hor_RGB_preview.jpg" data-mid="189674051" border="0" src="https://freight.cargo.site/w/1000/i/040effc0f6dc39a3dd495fd7631c7cb427c4f1b607771831f4b3d105ab5e33ff/AF_Local_shooting_all_hor_RGB_preview.jpg" /> ︎︎︎ flip - cover screen <img width="2974" height="1673" width_o="2974" height_o="1673" data-src="https://freight.cargo.site/t/original/i/44c33ef35513bed17a1cf87729a63a8e1d5b813e7c8bb513f5d8aa45c8853b7f/AF_Local_shooting_cover_hor_RGB.jpg" data-mid="189673964" border="0" src="https://freight.cargo.site/w/1000/i/44c33ef35513bed17a1cf87729a63a8e1d5b813e7c8bb513f5d8aa45c8853b7f/AF_Local_shooting_cover_hor_RGB.jpg" /> ︎︎︎ flip - flexcam <img width="6060" height="3409" width_o="6060" height_o="3409" data-src="https://freight.cargo.site/t/original/i/e0af8ee1cacc45b79ef728c6a1dd89b50ae6a1115c9cfa513f131025f37bc25f/AF_Local_shooting_flexcam_hor_RGB.jpg" data-mid="189673970" border="0" src="https://freight.cargo.site/w/1000/i/e0af8ee1cacc45b79ef728c6a1dd89b50ae6a1115c9cfa513f131025f37bc25f/AF_Local_shooting_flexcam_hor_RGB.jpg" />︎︎︎ flip -&nbsp;pocketability man <img width="6472" height="3640" width_o="6472" height_o="3640" data-src="https://freight.cargo.site/t/original/i/d6b2c1c15b000014330ec475deb07182126b6bcf91548ed8044acbdfa9ee462d/AF_Local_shooting_pocket_m_hor_RGB_preview.jpg" data-mid="189674015" border="0" src="https://freight.cargo.site/w/1000/i/d6b2c1c15b000014330ec475deb07182126b6bcf91548ed8044acbdfa9ee462d/AF_Local_shooting_pocket_m_hor_RGB_preview.jpg" />︎︎︎ flip - pocketability woman <img width="6889" height="3875" width_o="6889" height_o="3875" data-src="https://freight.cargo.site/t/original/i/2c686564fb981068c80c455018a6404020690e4d292dbef09ec496cb24a01525/AF_Local_shooting_pocket_female_hor_RGB_preview.jpg" data-mid="189674046" border="0" src="https://freight.cargo.site/w/1000/i/2c686564fb981068c80c455018a6404020690e4d292dbef09ec496cb24a01525/AF_Local_shooting_pocket_female_hor_RGB_preview.jpg" />︎︎︎ flip - resistance <img width="5350" height="3009" width_o="5350" height_o="3009" data-src="https://freight.cargo.site/t/original/i/14c2fe4433e8474982252ac171606c8b55cb56f6289d79f55abe2599ab72f646/AF_Local_shooting_water_resistance_hor_RGB.jpg" data-mid="189674052" border="0" src="https://freight.cargo.site/w/1000/i/14c2fe4433e8474982252ac171606c8b55cb56f6289d79f55abe2599ab72f646/AF_Local_shooting_water_resistance_hor_RGB.jpg" />︎︎︎ fold - immersive screen <img width="5464" height="3073" width_o="5464" height_o="3073" data-src="https://freight.cargo.site/t/original/i/778cda3a36337c6b07a807f2ac0ce15a16a58e166ef672ad381a160165040c5a/AF_Local_shooting_immersive_screen_hor_RGB.jpg" data-mid="189674056" border="0" src="https://freight.cargo.site/w/1000/i/778cda3a36337c6b07a807f2ac0ce15a16a58e166ef672ad381a160165040c5a/AF_Local_shooting_immersive_screen_hor_RGB.jpg" />︎︎︎ fold - multitasking <img width="7563" height="4254" width_o="7563" height_o="4254" data-src="https://freight.cargo.site/t/original/i/4f22c8c4f3351227ffbc394277ef10bd802ecc32d4940d113e088ba1e3fa27cf/AF_Local_shooting_multitask_hor_RGB.jpg" data-mid="189674064" border="0" src="https://freight.cargo.site/w/1000/i/4f22c8c4f3351227ffbc394277ef10bd802ecc32d4940d113e088ba1e3fa27cf/AF_Local_shooting_multitask_hor_RGB.jpg" /> ︎︎︎behind the scenes To record behind the scenes, we will select João Almeida who is a photographer and creator to record from the shooting to the backstage with his newest Galaxy Z Flip4. ︎︎︎ vogue brazil dez22<img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/0aa0f53a1ec26b0a70419b9d1b6b3b849c8d4a8338d4b5ea95e52427fdd311b5/Flip4_Voggue_Mockup.png" data-mid="190219956" border="0" src="https://freight.cargo.site/w/1000/i/0aa0f53a1ec26b0a70419b9d1b6b3b849c8d4a8338d4b5ea95e52427fdd311b5/Flip4_Voggue_Mockup.png" /> ︎︎︎airports <img width="600" height="397" width_o="600" height_o="397" data-src="https://freight.cargo.site/t/original/i/1b97a1aa219196c69482a70e8d862a8c410b4bde3e1ff438f173e0a931987def/Flip4_Aeroporto_Mockup_H.gif" data-mid="189681515" border="0" src="https://freight.cargo.site/w/600/i/1b97a1aa219196c69482a70e8d862a8c410b4bde3e1ff438f173e0a931987def/Flip4_Aeroporto_Mockup_H.gif" /> <img width="600" height="622" width_o="600" height_o="622" data-src="https://freight.cargo.site/t/original/i/4495bdd84a869e9b91fa25f61b9aefdacaff64e46179b6542c5ed254543392ed/Fold4_Aeroporto_Mockup_V.gif" data-mid="189681571" border="0" src="https://freight.cargo.site/w/600/i/4495bdd84a869e9b91fa25f61b9aefdacaff64e46179b6542c5ed254543392ed/Fold4_Aeroporto_Mockup_V.gif" /> —CD: Alexandre StammACD: JB Junior, Felipe Fagundes, Carol FreitasAD: Guilherme Sato, Erick Barreira Julia Novais CW:&nbsp;Pamella Moraes, Full&nbsp;Credits https://jotabjunior.com/Troca-Smart Sat, 25 Feb 2023 20:03:39 +0000 JotaB https://jotabjunior.com/Troca-Smart Troca Smart Samsung BrasilGalaxy Z Flip4 - Trade In Mutato/SP/BR2022︎︎︎ My roleACD, Concept, Art Direction We created a series of films with amusing parallels between the difficulties that people go through with a flat cell phone and the benefits that only a foldable device like the Z Flip can provide. Based on real situations reported by users of the product, we highlight features such as the compact size, the flex mode and the unique design of the Z Flip. The campaign also encourages users to exchange their old cell phone for a Galaxy Z Flip4, offering discounts for devices of any brand, through the Troca Smart service. ︎︎︎ With Alexandre Stamm, Carol Freitas, Felipe Fagundes, Pamella Moraes, Guilherme Sato, Erick Barreira e Julia Novais. ︎︎︎ festival <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/898cd351a4a5d42cc0a6d31c36af205fc67544c0c50e6463bc7fd393a43add38/Festival_cut1.gif" data-mid="169685672" border="0" src="https://freight.cargo.site/w/600/i/898cd351a4a5d42cc0a6d31c36af205fc67544c0c50e6463bc7fd393a43add38/Festival_cut1.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/9e8d07bd69d77b130fabb491363d0199c91ce4eeabb8019b2477e58199926ffe/Festival_cut3.gif" data-mid="169685675" border="0" src="https://freight.cargo.site/w/600/i/9e8d07bd69d77b130fabb491363d0199c91ce4eeabb8019b2477e58199926ffe/Festival_cut3.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/bcceaf666874f5379d40d3d36395fcd0cbad326bdfcaf4058f8b06461b85f2f6/Festival_cut2.gif" data-mid="169685674" border="0" src="https://freight.cargo.site/w/600/i/bcceaf666874f5379d40d3d36395fcd0cbad326bdfcaf4058f8b06461b85f2f6/Festival_cut2.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/a2ca3da1d4765397e540f66faded523e0ce55308b740d42dc74a5df279e53fd1/Festival_cut5.gif" data-mid="169685677" border="0" src="https://freight.cargo.site/w/600/i/a2ca3da1d4765397e540f66faded523e0ce55308b740d42dc74a5df279e53fd1/Festival_cut5.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/2d7f779462a79d269b3c19342a66f5c42d48bcb45023a8521e647c472660dc63/Festival_cut4.gif" data-mid="169685676" border="0" src="https://freight.cargo.site/w/600/i/2d7f779462a79d269b3c19342a66f5c42d48bcb45023a8521e647c472660dc63/Festival_cut4.gif" /> ︎︎︎ pizza night <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/f6bb8e17254d34ca6b5775fd7c7bad62f2832598ad7b9c43d875ba0f102048b3/Pizza_cut1.gif" data-mid="169686234" border="0" src="https://freight.cargo.site/w/600/i/f6bb8e17254d34ca6b5775fd7c7bad62f2832598ad7b9c43d875ba0f102048b3/Pizza_cut1.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/274a0badbfe78f634ed56a0f2301d0e50e3ae279583ba599116b922eefe5ccbb/Pizza_cut2.gif" data-mid="169686235" border="0" src="https://freight.cargo.site/w/600/i/274a0badbfe78f634ed56a0f2301d0e50e3ae279583ba599116b922eefe5ccbb/Pizza_cut2.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/72962fdd73b785609971aa3c5de9faef95f8358f8fb86531ee3b371fdd0deafd/Pizza_cut3.gif" data-mid="169686236" border="0" src="https://freight.cargo.site/w/600/i/72962fdd73b785609971aa3c5de9faef95f8358f8fb86531ee3b371fdd0deafd/Pizza_cut3.gif" /> ︎︎︎ brunch <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/c6c1a5ce1aa2af1d5a86d1d71893ca5036dffaa11c9e4f6de0b21d00f1f55a30/Brunch_cut1.gif" data-mid="169686969" border="0" src="https://freight.cargo.site/w/600/i/c6c1a5ce1aa2af1d5a86d1d71893ca5036dffaa11c9e4f6de0b21d00f1f55a30/Brunch_cut1.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/6dda5d6190e1af251f2ccf9f6a720b7c044e3b2f150d91df929ae21ffd2db7b5/Brunch_cut2.gif" data-mid="169686970" border="0" src="https://freight.cargo.site/w/600/i/6dda5d6190e1af251f2ccf9f6a720b7c044e3b2f150d91df929ae21ffd2db7b5/Brunch_cut2.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/2786f7aa9c398e658bec2023ff83597330a60670161b1e877424e412f2266ad7/Brunch_cut3.gif" data-mid="169686971" border="0" src="https://freight.cargo.site/w/600/i/2786f7aa9c398e658bec2023ff83597330a60670161b1e877424e412f2266ad7/Brunch_cut3.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/daa5033702afeee993ceff53bc8d0cd959ec4ef8d56656e4b88d478f19e033e0/Brunch_cut4.gif" data-mid="169686972" border="0" src="https://freight.cargo.site/w/600/i/daa5033702afeee993ceff53bc8d0cd959ec4ef8d56656e4b88d478f19e033e0/Brunch_cut4.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/b7d81a6a2e25a1e692767f0aff44650f79e8b6451785c9e0499b884d661f8862/Brunch_cut5.gif" data-mid="169686973" border="0" src="https://freight.cargo.site/w/600/i/b7d81a6a2e25a1e692767f0aff44650f79e8b6451785c9e0499b884d661f8862/Brunch_cut5.gif" /> ︎︎︎ dance <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/5a9073f6b07fddd1f20aba7c25acf0a7df61a78e43298dd7314f1bed4753af04/Dance_cut1.gif" data-mid="169689997" border="0" src="https://freight.cargo.site/w/600/i/5a9073f6b07fddd1f20aba7c25acf0a7df61a78e43298dd7314f1bed4753af04/Dance_cut1.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/c862a061a82ab5f8ba2826ef995c878a8404ef947363be1748e176b5aad081df/Dance_cut2.gif" data-mid="169689998" border="0" src="https://freight.cargo.site/w/600/i/c862a061a82ab5f8ba2826ef995c878a8404ef947363be1748e176b5aad081df/Dance_cut2.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/cc8af2f5df26e489c0470725d86fabcbeb5310148bcc42ddfcf4e1301453b7b8/Dance_cut3.gif" data-mid="169690000" border="0" src="https://freight.cargo.site/w/600/i/cc8af2f5df26e489c0470725d86fabcbeb5310148bcc42ddfcf4e1301453b7b8/Dance_cut3.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/1d9239d2912dda7c4aa9e18f837db06a783be03664a3bc608ff101cfb8ad2c08/Dance_cut4.gif" data-mid="169690002" border="0" src="https://freight.cargo.site/w/600/i/1d9239d2912dda7c4aa9e18f837db06a783be03664a3bc608ff101cfb8ad2c08/Dance_cut4.gif" /> <img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/28c896c12a6b0b882ba3e5fb14fefc3e49ec3f15b98de28fe629fa255a2a2411/Dance_cut5.gif" data-mid="169690003" border="0" src="https://freight.cargo.site/w/600/i/28c896c12a6b0b882ba3e5fb14fefc3e49ec3f15b98de28fe629fa255a2a2411/Dance_cut5.gif" /> https://jotabjunior.com/Rotina-de-Atleta Fri, 10 Feb 2023 01:11:20 +0000 JotaB https://jotabjunior.com/Rotina-de-Atleta Rotina de Atleta Samsung BrasilGalaxy Watch5 Pro - Athlete Routine Mutato/SP/BR2022︎︎︎ My roleCreative Direction, Concept, Art Direction For the launch of the Galaxy Watch5 Pro, we invited two stars from Team Galaxy to produce a film highlighting the main features of the product. The production signed by @abdalabrothers presents a day in the training routine of @avancinimtb, one of the greatest MTB athletes in Brazil. A dynamic, action-packed movie that highlights the Watch5 Pro's toughness and technological innovations for any fitness seeker. ︎︎︎ With Alexandre Stamm, Desirée de Oliveira, Juliana Sacramento, Pedro Picolli, Guilherme Gomes, Halef Borges.credits <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/904fb41580193cc53e39f66481bb82c9324e3246c83bb6dc33f0d3478337717b/AvanciniAbdalas_1.gif" data-mid="167907490" border="0" src="https://freight.cargo.site/w/800/i/904fb41580193cc53e39f66481bb82c9324e3246c83bb6dc33f0d3478337717b/AvanciniAbdalas_1.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b39fb7b9905f5ea6b66ffcd1cc1ab8fe8f43e11dbd0ef00d6065fd5aa9d01a16/AvanciniAbdalas_Print_1.png" data-mid="167907495" border="0" src="https://freight.cargo.site/w/1000/i/b39fb7b9905f5ea6b66ffcd1cc1ab8fe8f43e11dbd0ef00d6065fd5aa9d01a16/AvanciniAbdalas_Print_1.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dadbcca2fd1b48cc74b964981a63d1cb9dbd92e554aeb5d4d8b5449db383d852/AvanciniAbdalas_Print_4.png" data-mid="167907504" border="0" src="https://freight.cargo.site/w/1000/i/dadbcca2fd1b48cc74b964981a63d1cb9dbd92e554aeb5d4d8b5449db383d852/AvanciniAbdalas_Print_4.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eabb4e5c95181390b5520ed17e2ae9207c4b278f743db0f29c3c4f4681ac978e/AvanciniAbdalas_2.gif" data-mid="167907491" border="0" src="https://freight.cargo.site/w/800/i/eabb4e5c95181390b5520ed17e2ae9207c4b278f743db0f29c3c4f4681ac978e/AvanciniAbdalas_2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5d258eb34d90f6f27c8a61aa4b128fd481ac7445698b770f5ab4d06fe3915e51/AvanciniAbdalas_4.gif" data-mid="167907493" border="0" src="https://freight.cargo.site/w/800/i/5d258eb34d90f6f27c8a61aa4b128fd481ac7445698b770f5ab4d06fe3915e51/AvanciniAbdalas_4.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6ded0be8c3235d68c2d691d54a419695f82c754ebbaa1ff5e74985875d683f9b/AvanciniAbdalas_5.gif" data-mid="167907494" border="0" src="https://freight.cargo.site/w/800/i/6ded0be8c3235d68c2d691d54a419695f82c754ebbaa1ff5e74985875d683f9b/AvanciniAbdalas_5.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5820e4000f10605c3ac2b47816fa3cf26652a6c49aa2fcfa37f2af1c5272e39b/AvanciniAbdalas_Print_5.png" data-mid="167907525" border="0" src="https://freight.cargo.site/w/1000/i/5820e4000f10605c3ac2b47816fa3cf26652a6c49aa2fcfa37f2af1c5272e39b/AvanciniAbdalas_Print_5.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/2d00a33e9da91a6bd3781005db76e6d84760e7cdad0db425e4503eb1af73223a/AvanciniAbdalas_Print_6.png" data-mid="167907526" border="0" src="https://freight.cargo.site/w/1000/i/2d00a33e9da91a6bd3781005db76e6d84760e7cdad0db425e4503eb1af73223a/AvanciniAbdalas_Print_6.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/63c34f338a4749f37f35a3109cb532976b2b673e3a529a2d6ff363b3447ab31b/AvanciniAbdalas_3.gif" data-mid="167907492" border="0" src="https://freight.cargo.site/w/800/i/63c34f338a4749f37f35a3109cb532976b2b673e3a529a2d6ff363b3447ab31b/AvanciniAbdalas_3.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bd7485205467d7ac77abc9aac79ba0e3b5640f9fa65f75c52b0bce6514a4b4ae/AvanciniAbdalas_Print_7.png" data-mid="167907527" border="0" src="https://freight.cargo.site/w/1000/i/bd7485205467d7ac77abc9aac79ba0e3b5640f9fa65f75c52b0bce6514a4b4ae/AvanciniAbdalas_Print_7.png" /> ︎︎︎ makin of https://jotabjunior.com/Absurdamente-Galaxy Wed, 25 May 2022 18:53:22 +0000 JotaB https://jotabjunior.com/Absurdamente-Galaxy Absurdamente Galaxy Samsung BrasilGalaxy A71 | 51 — Awesome is for Everyone Mutato/SP/BR2020︎︎︎ My roleACD, Concept, Art Direction︎ Shortlist Effie Awards 2020 The global campaign ‘AWESOME is for Everyone’ for Samsung’s new A Series phone is all about the age of live video. Particularly the way in which it is used on social media platforms like Instagram and TikTok. The challenge here was to make it relatable for Brazilian audiences, since all videos and lyrics were about the smartphone features - but created with an extremely “gringo” approach. The result: a perfect match between an awesome smartphone with the "absurdamente" Brazilian pop culture. ︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes. ︎︎︎ case study <img width="2362" height="1329" width_o="2362" height_o="1329" data-src="https://freight.cargo.site/t/original/i/34dfc67572ce77c9dac7aa8e9aab8ff83a75e52dbd54a6ff73d4d28778c988fe/GalaxyA_Effie_20x11-25cm_V5.jpg" data-mid="143743374" border="0" src="https://freight.cargo.site/w/1000/i/34dfc67572ce77c9dac7aa8e9aab8ff83a75e52dbd54a6ff73d4d28778c988fe/GalaxyA_Effie_20x11-25cm_V5.jpg" /> ︎︎︎ tvc hero ︎︎︎ feature films In addition to highlighting the main track, we had short videos focused on each of the Galaxy A's innovative features. In each of them, we explored a different beat inspired by the main rhythms enjoyed by GenZ here in Brazil: trap, funk rave, acoustic rap, among others. super steadytecno brega ︎ fast chargingfunk rave ︎ storagetrap br ︎ performance pagode bahiano&nbsp;︎ displayrap acústico ︎ ︎︎︎ tiktok challenge The campaign got even more absurd with the innovative formats. There were three challenges on TikTok, each one based on a hit of the Galaxy A's main features: camera, screen and battery. To publicize the challenges, we invited part of the team of Samsung influencers who connected with GenZ, such as Maisa and Juju Franco. <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b436a44b70d6108b99ed8d78ad6010322148598216a810f316e0671f0e12128d/Hub_tiktok.png" data-mid="143735464" border="0" src="https://freight.cargo.site/w/750/i/b436a44b70d6108b99ed8d78ad6010322148598216a810f316e0671f0e12128d/Hub_tiktok.png" /> ︎ filters We created a series of AR filters for Instagram Stories using elements from the campaign film, which became popular among young people here in Brazil and became a trend. These icons were even shared on Whatsapp as gifs and stickers. https://jotabjunior.com/Voce-nunca-imaginou Thu, 26 May 2022 17:57:26 +0000 JotaB https://jotabjunior.com/Voce-nunca-imaginou Você nunca imaginou Samsung BrasilGalaxy S10 — You never imagined Mutato/SP/BR2019︎︎︎ My roleArt Direction Samsung was launching the Galaxy S10 worldwide after a decade of the first Galaxy smartphone model. In Brazil, the challenge was to adjust the brand's tone of voice, promoting a bolder approach - much more appealing to Millennials. The idea was to show that smartphones have completely changed the way we relate to the world for the past 10 years. And with the Galaxy S10, Samsung has designed the most powerful device for the next mobile era. ︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Bruno Kunikata, Rhaissa Bueno.credits ︎︎︎ case study <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f20cf309ccab0e450cf50923666325e7958e768be3bb9bb4db08eb2099f0a224/S10_Prancha_ENG.jpg" data-mid="143756829" border="0" src="https://freight.cargo.site/w/1000/i/f20cf309ccab0e450cf50923666325e7958e768be3bb9bb4db08eb2099f0a224/S10_Prancha_ENG.jpg" /> ︎︎︎ tvc hero ︎︎︎ masthead <img width="864" height="486" width_o="864" height_o="486" data-src="https://freight.cargo.site/t/original/i/ba4e09f5961594f7e43de69c238f87c7456db5e842a4fd22c908db560270bdca/UnnotchYourPhone.gif" data-mid="143755493" border="0" src="https://freight.cargo.site/w/864/i/ba4e09f5961594f7e43de69c238f87c7456db5e842a4fd22c908db560270bdca/UnnotchYourPhone.gif" /> ︎ live — galaxy party <img width="940" height="529" width_o="940" height_o="529" data-src="https://freight.cargo.site/t/original/i/e8aa49529a6904929ca26baead6493e7fd95b0b8a814647801b74e2f0cb307e0/Galaxy-Party.gif" data-mid="143755513" border="0" src="https://freight.cargo.site/w/940/i/e8aa49529a6904929ca26baead6493e7fd95b0b8a814647801b74e2f0cb307e0/Galaxy-Party.gif" /> <img width="1884" height="4000" width_o="1884" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5ef2e184cc95bb44b3397b0733aa361688f5b5dea03feae9bfb1c07cb3918752/samsung_s10party_helenayoshioka194113.jpg" data-mid="143761622" border="0" src="https://freight.cargo.site/w/1000/i/5ef2e184cc95bb44b3397b0733aa361688f5b5dea03feae9bfb1c07cb3918752/samsung_s10party_helenayoshioka194113.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dcc4f736b88535491a1150a8255bb12a8854f4b06f8cf885a0ebfbdac2b2a56a/Giovanna.jpg" data-mid="143760495" border="0" src="https://freight.cargo.site/w/1000/i/dcc4f736b88535491a1150a8255bb12a8854f4b06f8cf885a0ebfbdac2b2a56a/Giovanna.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/03d6761723ff80d5b8c7a0f6ba4295452a4b5bc5691a0a191232f2eb55c146a2/IG_AnnitaEmicida_2.png" data-mid="143760509" border="0" src="https://freight.cargo.site/w/1000/i/03d6761723ff80d5b8c7a0f6ba4295452a4b5bc5691a0a191232f2eb55c146a2/IG_AnnitaEmicida_2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d31c67f7a0e2325017ec167a551cdff2b20c17f4ab424521e9456eeef3edd729/Rodrigo-e-Beta.jpg" data-mid="143760496" border="0" src="https://freight.cargo.site/w/1000/i/d31c67f7a0e2325017ec167a551cdff2b20c17f4ab424521e9456eeef3edd729/Rodrigo-e-Beta.jpg" /> <img width="4000" height="1896" width_o="4000" height_o="1896" data-src="https://freight.cargo.site/t/original/i/0bafdd2f21d399f9838ce913aa153104d9002afae978c6496bba6a3c03f738a3/samsung_s10party_helenayoshioka002-1.jpg" data-mid="143761448" border="0" src="https://freight.cargo.site/w/1000/i/0bafdd2f21d399f9838ce913aa153104d9002afae978c6496bba6a3c03f738a3/samsung_s10party_helenayoshioka002-1.jpg" /> ︎ vogon <img width="6585" height="4390" width_o="6585" height_o="4390" data-src="https://freight.cargo.site/t/original/i/becf16c754eec3a4b7045c7af41f37c5f3bd5f97aadf7ddf7b5f06b559404307/20190401_CP_MUTATO_SSGS10_0229-copy.jpg" data-mid="143762104" border="0" src="https://freight.cargo.site/w/1000/i/becf16c754eec3a4b7045c7af41f37c5f3bd5f97aadf7ddf7b5f06b559404307/20190401_CP_MUTATO_SSGS10_0229-copy.jpg" /> <img width="3150" height="2100" width_o="3150" height_o="2100" data-src="https://freight.cargo.site/t/original/i/68dcfe624ef7b64ebfbe93d9e574d427fabb2da4afbdbca075c97a57184adc24/20190401_CP_MUTATO_SSGS10_0157.jpg" data-mid="143762103" border="0" 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data-src="https://freight.cargo.site/t/original/i/21306e9bf93ec16140015f5a883430dabb7820d48a37e6c321d8b54069e2acfc/20190401_CP_MUTATO_SSGS10_0565.jpg" data-mid="143762110" border="0" src="https://freight.cargo.site/w/1000/i/21306e9bf93ec16140015f5a883430dabb7820d48a37e6c321d8b54069e2acfc/20190401_CP_MUTATO_SSGS10_0565.jpg" /> <img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/b42202bb83296ae0e071fb09ecda9adc264e0f295846fbaa0cc2599519efc358/20190401_CP_MUTATO_SSGS10_0466.jpg" data-mid="143762109" border="0" src="https://freight.cargo.site/w/1000/i/b42202bb83296ae0e071fb09ecda9adc264e0f295846fbaa0cc2599519efc358/20190401_CP_MUTATO_SSGS10_0466.jpg" /> <img width="3288" height="2192" width_o="3288" height_o="2192" data-src="https://freight.cargo.site/t/original/i/65e9fb5b29150ecbcd7a5496b2001921667ebec94cd57d4c71cfe8c273de2abf/20190401_CP_MUTATO_SSGS10_0339.jpg" data-mid="143762107" border="0" src="https://freight.cargo.site/w/1000/i/65e9fb5b29150ecbcd7a5496b2001921667ebec94cd57d4c71cfe8c273de2abf/20190401_CP_MUTATO_SSGS10_0339.jpg" /> https://jotabjunior.com/O-extraordinario-mundo-de-Manu-Gavassi Wed, 25 May 2022 03:30:01 +0000 JotaB https://jotabjunior.com/O-extraordinario-mundo-de-Manu-Gavassi O extraordinário mundo de Manu Gavassi Samsung BrasilGalaxy S21 — The extraordinary world of Manu Gavassi Mutato/SP/BR2021︎︎︎ My roleACD, Concept, Art Direction Manu Gavassi has been in the spotlight on social networks for posting mirror selfies hiding the smartphone she was using. We'll make a TVC that starts with the same situation. Inside an elevator, Manu will be in front of the mirror readying herself to take a selfie, without showing the smartphone. So, as a reference to "Alice in Wonderland" and "Through the mirror". Manu will enter the "mirror world" journeying through locales that refer to her career using the smartphone as a "key" to navigate this places. ︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato.credits <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/46bcc2678dfb2945da2a3184c9cb86f88a8a9ac23ca6b9f2ae0a5d294a2c279e/fames-manu_3840x2160.png" data-mid="143579703" border="0" src="https://freight.cargo.site/w/1000/i/46bcc2678dfb2945da2a3184c9cb86f88a8a9ac23ca6b9f2ae0a5d294a2c279e/fames-manu_3840x2160.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d884d08f1a83106b63868689516998e1c9281150e58437e5f371cfc311361786/gif1.gif" data-mid="143579704" border="0" src="https://freight.cargo.site/w/800/i/d884d08f1a83106b63868689516998e1c9281150e58437e5f371cfc311361786/gif1.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f7e4766761169578a80c3c37721c97600057eaf18ba314c288cc10894c7660fc/gif2redux.gif" data-mid="143580156" border="0" src="https://freight.cargo.site/w/800/i/f7e4766761169578a80c3c37721c97600057eaf18ba314c288cc10894c7660fc/gif2redux.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/673af2611b5d5083a6725c7bf50a5a71ef9f7b0d2674fc21077153fed48791a1/gif3redux.gif" data-mid="143580552" border="0" src="https://freight.cargo.site/w/800/i/673af2611b5d5083a6725c7bf50a5a71ef9f7b0d2674fc21077153fed48791a1/gif3redux.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/4d193e2ac46b0d83be124b37e93cb894cce5ec459de53a8693f8be604871d3d4/gif4.gif" data-mid="143579718" border="0" src="https://freight.cargo.site/w/800/i/4d193e2ac46b0d83be124b37e93cb894cce5ec459de53a8693f8be604871d3d4/gif4.gif" /> <img width="2896" height="4344" width_o="2896" height_o="4344" data-src="https://freight.cargo.site/t/original/i/8eab5cfe5fad8c411676889e8ad6afba544d731d0e51e8afbcbbc42cdfad5bdc/20_06_21_Samsung_Manu0237.jpg" data-mid="143580678" border="0" src="https://freight.cargo.site/w/1000/i/8eab5cfe5fad8c411676889e8ad6afba544d731d0e51e8afbcbbc42cdfad5bdc/20_06_21_Samsung_Manu0237.jpg" /> <img width="2896" height="4344" width_o="2896" height_o="4344" data-src="https://freight.cargo.site/t/original/i/c19d022687cac116eecbace986e30d1e27a0d32ed5df970c0e7e80956bf9159e/20_06_21_Samsung_Manu0745.jpg" data-mid="143580681" border="0" src="https://freight.cargo.site/w/1000/i/c19d022687cac116eecbace986e30d1e27a0d32ed5df970c0e7e80956bf9159e/20_06_21_Samsung_Manu0745.jpg" /> <img width="2474" height="3093" width_o="2474" height_o="3093" data-src="https://freight.cargo.site/t/original/i/6ef51774c28fbe25ac71d50816035cc64ba867e2dce57134d00360ec2420bb21/20_06_21_Samsung_Manu0308.jpg" data-mid="143580679" border="0" src="https://freight.cargo.site/w/1000/i/6ef51774c28fbe25ac71d50816035cc64ba867e2dce57134d00360ec2420bb21/20_06_21_Samsung_Manu0308.jpg" /> <img width="2896" height="4344" width_o="2896" height_o="4344" data-src="https://freight.cargo.site/t/original/i/0ce132a0e191714fb98073d33c92400cbee05babf8431b82c6a2c998e8e582a2/20_06_21_Samsung_Manu0614.jpg" data-mid="143580680" border="0" src="https://freight.cargo.site/w/1000/i/0ce132a0e191714fb98073d33c92400cbee05babf8431b82c6a2c998e8e582a2/20_06_21_Samsung_Manu0614.jpg" /> <img width="5102" height="3402" width_o="5102" height_o="3402" data-src="https://freight.cargo.site/t/original/i/90679a8ba312b66b30275f6642a56ebf91f6eceb7eef55e1c418a4d1ed990df2/SAMSUNG_MANUGAVASSI-2.jpg" data-mid="143580882" border="0" src="https://freight.cargo.site/w/1000/i/90679a8ba312b66b30275f6642a56ebf91f6eceb7eef55e1c418a4d1ed990df2/SAMSUNG_MANUGAVASSI-2.jpg" /> ︎︎︎&nbsp;Fans liked the campaign so much that they even made a case video <img width="1667" height="500" width_o="1667" height_o="500" data-src="https://freight.cargo.site/t/original/i/b0e5eb5390abaf8d65376446aafff82ca4db262f4e2b288e06dfcb797df51df3/orDie-19_white.png" data-mid="193977180" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/b0e5eb5390abaf8d65376446aafff82ca4db262f4e2b288e06dfcb797df51df3/orDie-19_white.png" /> https://jotabjunior.com/Abra-o-novo Fri, 20 May 2022 02:01:51 +0000 JotaB https://jotabjunior.com/Abra-o-novo Abra o novo Samsung BrasilGalaxy Z Flip3 — Open the new one Mutato/SP/BR2021︎︎︎ My roleACD, Concept, Art Direction BBB 21 champion with an impressive 90.15% of the votes, Juliette was invited to be part of Team Galaxy. After winning a Galaxy Z Flip in one of the show's most iconic challenges, her life changed. A powerful insight that helped us build the script and concept: Open the new one. ︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato.credits ︎︎︎launch film <img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/723b85c0f4ea8a040cf6df0e70559f8e613691bdd67d80ff296136914513879a/Juliette-00068-re.jpg" data-mid="143142701" border="0" src="https://freight.cargo.site/w/1000/i/723b85c0f4ea8a040cf6df0e70559f8e613691bdd67d80ff296136914513879a/Juliette-00068-re.jpg" /> <img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/79b29e0272b9de475733680d70bc55cb9d73e8046243ce93ace529819b63adf6/Juliette-00175-re.jpg" data-mid="143142702" border="0" src="https://freight.cargo.site/w/1000/i/79b29e0272b9de475733680d70bc55cb9d73e8046243ce93ace529819b63adf6/Juliette-00175-re.jpg" /> <img width="3505" height="5258" width_o="3505" height_o="5258" data-src="https://freight.cargo.site/t/original/i/f5ff8712c6509115c1353223c3bd747eb83cf688b59ee7a574b3a702eacab748/Juliette-00341-re.jpg" data-mid="143142705" border="0" src="https://freight.cargo.site/w/1000/i/f5ff8712c6509115c1353223c3bd747eb83cf688b59ee7a574b3a702eacab748/Juliette-00341-re.jpg" /> ︎︎︎feature film After the launch, we made a sustain campaign exploring the main features of the new Galaxy Z Flip3. <img width="2393" height="2991" width_o="2393" height_o="2991" data-src="https://freight.cargo.site/t/original/i/747a6b9f01bf34e89f3661eaeb0e002fa744c261ee0ad32db4717df8f1552041/DSC08494.jpg" data-mid="143142679" border="0" src="https://freight.cargo.site/w/1000/i/747a6b9f01bf34e89f3661eaeb0e002fa744c261ee0ad32db4717df8f1552041/DSC08494.jpg" /> <img width="2582" height="3227" width_o="2582" height_o="3227" data-src="https://freight.cargo.site/t/original/i/3e118f6ca627dd5c6ba85e8e12d18a7656ee56972c51052f1e75f6efd407af38/PN_2021_10_05-8935.jpg" data-mid="143142685" border="0" src="https://freight.cargo.site/w/1000/i/3e118f6ca627dd5c6ba85e8e12d18a7656ee56972c51052f1e75f6efd407af38/PN_2021_10_05-8935.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e319d922d6c665517b303b5b3ff393bc80f4712df00f99ce649ec27012d928ac/DSC08634.jpg" data-mid="143142681" border="0" src="https://freight.cargo.site/w/1000/i/e319d922d6c665517b303b5b3ff393bc80f4712df00f99ce649ec27012d928ac/DSC08634.jpg" /> <img width="2652" height="3315" width_o="2652" height_o="3315" data-src="https://freight.cargo.site/t/original/i/f0f4fad589b91deaa33f5652b13e96bb6ed86ab2baef1759720f28b8c4db54e6/PN_2021_10_05-8420.jpg" data-mid="143142683" border="0" src="https://freight.cargo.site/w/1000/i/f0f4fad589b91deaa33f5652b13e96bb6ed86ab2baef1759720f28b8c4db54e6/PN_2021_10_05-8420.jpg" /> ︎︎︎tiktok challenge#AcordaProNovo Samsung alarm clock became a huge meme when creators start comparing our good vibes' music with other brands' (not so nice) themes. We will explore our iconic song to invite people to wake up for the new! following the beat, users will have to show something new in their lives. <img width="1313" height="1027" width_o="1313" height_o="1027" data-src="https://freight.cargo.site/t/original/i/0c853b14df7ac4fbf5c862f7169f78fd57f54daf94284707a1a491ad65e7b46c/Challenge_KV2.png" data-mid="143574270" border="0" src="https://freight.cargo.site/w/1000/i/0c853b14df7ac4fbf5c862f7169f78fd57f54daf94284707a1a491ad65e7b46c/Challenge_KV2.png" /> https://jotabjunior.com/Desafie-seu-jogo Thu, 26 May 2022 20:09:05 +0000 JotaB https://jotabjunior.com/Desafie-seu-jogo Desafie seu Jogo Samsung BrasilChallenge your game Mutato/SP/BR2018︎︎︎ My roleCreative Leadership, Concept, Art Direction, UI/UX Samsung launches an integrated digital campaign created exclusively for the gaming market. The company unifies the communication of its televisions, monitors, notebooks and smartphones with resources for gamers, under the concept "Challenge your Game". ︎︎︎ With Pedro Menezes, Bruno Kunikata, Lara Rangel, Nadia Dezidério, Rhaissa Bueno. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b608e869c88426244a3f9b7b98e72f82a3918f29eeb70d93d46663a5f10b08c3/10--20181001_SAMSUNG_GAMER_2054.png" data-mid="143783979" border="0" src="https://freight.cargo.site/w/1000/i/b608e869c88426244a3f9b7b98e72f82a3918f29eeb70d93d46663a5f10b08c3/10--20181001_SAMSUNG_GAMER_2054.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/adf721bbe5c723af6bca26532d72b4359c4578be775008d70393002f12f17bc8/9--20181001_SAMSUNG_GAMER_2132.png" data-mid="143783978" border="0" src="https://freight.cargo.site/w/1000/i/adf721bbe5c723af6bca26532d72b4359c4578be775008d70393002f12f17bc8/9--20181001_SAMSUNG_GAMER_2132.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fc2f4cc3b6e7118e7b98c1460aee02c38e62c0670ded8bbc796dd11574067f3c/11--20181001_SAMSUNG_GAMER_2278.png" data-mid="143783980" border="0" src="https://freight.cargo.site/w/1000/i/fc2f4cc3b6e7118e7b98c1460aee02c38e62c0670ded8bbc796dd11574067f3c/11--20181001_SAMSUNG_GAMER_2278.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/800ebbc64743f2625be3c4c55ae6e07576b86e5a1f6fe4bbfec6faa07ccde737/7--20181003_SAMSUNG_GAMER_2705.png" data-mid="143783976" border="0" src="https://freight.cargo.site/w/1000/i/800ebbc64743f2625be3c4c55ae6e07576b86e5a1f6fe4bbfec6faa07ccde737/7--20181003_SAMSUNG_GAMER_2705.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5506bfec1309e0462e4090ffc9e36537edbb39f61a3d0e592d7424ce8318de31/8--20181003_SAMSUNG_GAMER_2727.png" data-mid="143783977" border="0" src="https://freight.cargo.site/w/1000/i/5506bfec1309e0462e4090ffc9e36537edbb39f61a3d0e592d7424ce8318de31/8--20181003_SAMSUNG_GAMER_2727.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e7211e4e2390e70e3a2b271d10f7733cbcc1f4fea17f5c4f8b0cad4dc5ce5a13/20181003_SAMSUNG_GAMER_2647.png" data-mid="143783983" border="0" src="https://freight.cargo.site/w/1000/i/e7211e4e2390e70e3a2b271d10f7733cbcc1f4fea17f5c4f8b0cad4dc5ce5a13/20181003_SAMSUNG_GAMER_2647.png" /> <img width="1920" height="1332" width_o="1920" height_o="1332" data-src="https://freight.cargo.site/t/original/i/87e00066ed27c58b2740fc63edc609d4e25855f56c1c5a11fdc8635a248ce0af/20181004_SAMSUNG_GAMER_1768.png" data-mid="143783986" border="0" src="https://freight.cargo.site/w/1000/i/87e00066ed27c58b2740fc63edc609d4e25855f56c1c5a11fdc8635a248ce0af/20181004_SAMSUNG_GAMER_1768.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2b73e6ba7d0db72d5428f9d62cfd0046ac912b5554d80ce88e5f055f8c38a48d/20181004_SAMSUNG_GAMER_1838.png" data-mid="143783990" border="0" src="https://freight.cargo.site/w/1000/i/2b73e6ba7d0db72d5428f9d62cfd0046ac912b5554d80ce88e5f055f8c38a48d/20181004_SAMSUNG_GAMER_1838.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/609c674686a6ee14078316a4dd8151137a798ea54091b89bcba8cac30e6c02a5/20181004_SAMSUNG_GAMER_1619.png" data-mid="143783984" border="0" src="https://freight.cargo.site/w/1000/i/609c674686a6ee14078316a4dd8151137a798ea54091b89bcba8cac30e6c02a5/20181004_SAMSUNG_GAMER_1619.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a221a21716600fa1f039bc6b12113958914f4e6b9919c9aa5b4bb643c8906d32/13--20181001_SAMSUNG_GAMER_2363.png" data-mid="143783982" border="0" src="https://freight.cargo.site/w/1000/i/a221a21716600fa1f039bc6b12113958914f4e6b9919c9aa5b4bb643c8906d32/13--20181001_SAMSUNG_GAMER_2363.png" /><img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/a7be4f30d897fe46a21ed95dd35d7dbd915e6f509cbb03bd98e72dbc92e7b905/20181003_SAMSUNG_GAMER_2830.jpg" data-mid="143788544" border="0" src="https://freight.cargo.site/w/1000/i/a7be4f30d897fe46a21ed95dd35d7dbd915e6f509cbb03bd98e72dbc92e7b905/20181003_SAMSUNG_GAMER_2830.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0f9f1f985e9ff205567b8bd2c1ecbd3b09176d876e542d8c3de3b23d42691a8c/12--20181001_SAMSUNG_GAMER_2485.png" data-mid="143783981" border="0" src="https://freight.cargo.site/w/1000/i/0f9f1f985e9ff205567b8bd2c1ecbd3b09176d876e542d8c3de3b23d42691a8c/12--20181001_SAMSUNG_GAMER_2485.png" /> ︎︎︎ influencer review We invited Patife, creator gamer, to review the products. In addition to posting on samsung channels, the videos were posted on the project's website. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/615db8d3740b772ca53225c6d0c5db79c28711f725133944be7e886574f740e7/SSG_OneGaming_Site_Animacao_ex.gif" data-mid="143789233" border="0" src="https://freight.cargo.site/w/800/i/615db8d3740b772ca53225c6d0c5db79c28711f725133944be7e886574f740e7/SSG_OneGaming_Site_Animacao_ex.gif" />