Hey!
I’m JB Junior, a Group Creative Director with 20+ years of experience turning business challenges into culturally relevant creative work.
At Mutato (VML/WPP), I lead multidisciplinary teams developing integrated campaigns for Toyota (Toyota, Lexus, Gazoo Racing and Kinto) and Brown-Forman (Jack Daniel’s, Woodford Reserve and El Jimador), connecting brands and people through bold ideas, innovative formats and strategic storytelling.
My background spans the full creative spectrum (ATL, digital, social, branding, content and performance) built from hands-on art direction and evolved into leading teams, brands and complex creative ecosystems.
In recent years, I’ve also been integrating AI into the creative process, developing workflows that help teams move faster, unlock new creative possibilities and improve business and performance metrics.
I’m a Creative Leadership Program graduate from Miami Ad School, with a specialization in Graphic Design and a bachelor’s degree in Advertising and Communication.
I believe the best creative work happens at the intersection of cultural insight, strategic thinking and craft obsession.