Abra o novo
Samsung Brasil
Galaxy Z Flip3 — Open the new one
Mutato/SP/BR
2021
︎︎︎ My role
ACD, Concept, Art Direction
Galaxy Z Flip3 — Open the new one
Mutato/SP/BR
2021
︎︎︎ My role
ACD, Concept, Art Direction
BBB 21 champion with an impressive 90.15% of the votes, Juliette was invited to be part of Team Galaxy. After winning a Galaxy Z Flip in one of the show's most iconic challenges, her life changed. A powerful insight that helped us build the script and concept: Open the new one.
︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato.
credits
︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato.
credits
︎︎︎launch film
︎︎︎feature film
After the launch, we made a sustain campaign exploring the main features of the new Galaxy Z Flip3.
︎︎︎tiktok challenge
#AcordaProNovo
Samsung alarm clock became a huge meme when creators start comparing our good vibes' music with other brands' (not so nice) themes. We will explore our iconic song to invite people to wake up for the new! following the beat, users will have to show something new in their lives.
