New Angles
Samsung Brasil
Galaxy Z Flip4 | Fold4 - New Angles
Mutato/SP/BR
2022
︎︎︎ My role: ACDLed concept development and art direction for a content series featuring Galaxy Creators across the Z Flip4 and Z Fold4 ecosystems. Defined the visual language, directed content organized by product feature, and oversaw the production.
Galaxy Z Flip4 | Fold4 - New Angles
Mutato/SP/BR
2022
︎︎︎ My role: ACDLed concept development and art direction for a content series featuring Galaxy Creators across the Z Flip4 and Z Fold4 ecosystems. Defined the visual language, directed content organized by product feature, and oversaw the production.
Galaxy Creators met Samsung's foldables, and turned product features into fashion, lifestyle, and content culture.
Challenge
Samsung needed to position the Galaxy Z Flip4 and Z Fold4 beyond tech specs, making foldable phones desirable in the fashion and lifestyle space, not just the tech conversation.
Insight
The creator economy had already blurred the line between tech and fashion. For lifestyle creators, the phone isn't just a tool, it's part of the look, the setup, the content itself.
Samsung needed to position the Galaxy Z Flip4 and Z Fold4 beyond tech specs, making foldable phones desirable in the fashion and lifestyle space, not just the tech conversation.
Insight
The creator economy had already blurred the line between tech and fashion. For lifestyle creators, the phone isn't just a tool, it's part of the look, the setup, the content itself.
Idea
We built a content platform around the concept "Life from the best angle" — pairing Galaxy Creators with specific product features to create a series of fashion-forward, lifestyle-driven content. Each piece was designed to showcase a single foldable advantage (FlexCam, Cover Screen, Pocketability, Multitasking) through the lens of real creator behavior.
We built a content platform around the concept "Life from the best angle" — pairing Galaxy Creators with specific product features to create a series of fashion-forward, lifestyle-driven content. Each piece was designed to showcase a single foldable advantage (FlexCam, Cover Screen, Pocketability, Multitasking) through the lens of real creator behavior.
︎︎︎ flip - pure fashion
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︎︎︎ flip - cover screen
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︎︎︎ flip - flexcam
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︎︎︎ flip - pocketability man
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︎︎︎ flip - pocketability woman
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︎︎︎ flip - resistance
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︎︎︎ fold - immersive screen
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︎︎︎ fold - multitasking
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︎︎︎behind the scenes
To record behind the scenes, we will select João Almeida who is a photographer and creator to record from the shooting to the backstage with his newest Galaxy Z Flip4.
To record behind the scenes, we will select João Almeida who is a photographer and creator to record from the shooting to the backstage with his newest Galaxy Z Flip4.
︎︎︎ vogue brazil dez22
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︎︎︎airports
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CD: Alexandre Stamm
ACD: JB Junior, Felipe Fagundes, Carol Freitas
AD: Guilherme Sato, Erick Barreira Julia Novais
CW: Pamella Moraes,
Full Credits
CD: Alexandre Stamm
ACD: JB Junior, Felipe Fagundes, Carol Freitas
AD: Guilherme Sato, Erick Barreira Julia Novais
CW: Pamella Moraes,
Full Credits