O extraordinário
mundo de Manu Gavassi
Samsung Brasil
Galaxy S21 — The extraordinary world of Manu Gavassi
Mutato/SP/BR
2021
︎︎︎ My role
ACD, Concept, Art Direction
Galaxy S21 — The extraordinary world of Manu Gavassi
Mutato/SP/BR
2021
︎︎︎ My role
ACD, Concept, Art Direction
Manu Gavassi has been in the spotlight on social networks for posting mirror selfies hiding the smartphone she was using.
We'll make a TVC that starts with the same situation. Inside an elevator, Manu will be in front of the mirror readying herself to take a selfie, without showing the smartphone. So, as a reference to "Alice in Wonderland" and "Through the mirror". Manu will enter the "mirror world" journeying through locales that refer to her career using the smartphone as a "key" to navigate this places.
︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato.
credits
We'll make a TVC that starts with the same situation. Inside an elevator, Manu will be in front of the mirror readying herself to take a selfie, without showing the smartphone. So, as a reference to "Alice in Wonderland" and "Through the mirror". Manu will enter the "mirror world" journeying through locales that refer to her career using the smartphone as a "key" to navigate this places.
︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato.
credits
︎︎︎ Fans liked the campaign so much that they even made a case video
