Você nunca imaginou


Samsung Brasil
Galaxy S10 — You never imagined
Mutato/SP/BR
2019

︎︎︎ My role
Art Direction


Samsung was launching the Galaxy S10 worldwide after a decade of the first Galaxy smartphone model. In Brazil, the challenge was to adjust the brand's tone of voice, promoting a bolder approach - much more appealing to Millennials.

The idea was to show that smartphones have completely changed the way we relate to the world for the past 10 years. And with the Galaxy S10, Samsung has designed the most powerful device for the next mobile era.

︎︎︎ With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Bruno Kunikata, Rhaissa Bueno.

credits

︎︎︎ case study






︎︎︎ tvc hero




︎︎︎ masthead





︎ live — galaxy party


︎ vogon




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